by Alissa Cedergren | Apr 10, 2026 | Marketing, Conversion tracking, Digital marketing consulting, Social media for small and medium businesses
Beyond the Like: How to Calculate the Real ROI on Your Social Spend “We got 500 likes on that post!” In the world of business, that sentence is a trap. While engagement is great for the ego, you can’t pay your team or your rent with “likes.” As...
by Alissa Cedergren | Apr 1, 2026 | Digital marketing consulting, Custom WordPress development, Lead generation strategy
Beyond the Like: How to Calculate the Real ROI on Your Social Spend “We got 500 likes on that post!” In the world of business, that sentence is a trap. While engagement is great for the ego, you can’t pay your team or your rent with “likes.” As...
by Alissa Cedergren | Mar 16, 2026 | Customer Personas
The North Star of Strategy: Why Customer Personas are Non-Negotiable In the early days of a business, it’s tempting to want to be everything to everyone. You have a great product, so surely anyone with a bank account is a potential customer, right? In reality,...
