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Beyond the Like: How to Calculate the Real ROI on Your Social Spend
Beyond the Like: How to Calculate the Real ROI on Your Social Spend "We got 500 likes on that post!" In the world of business, that sentence is a trap. While engagement is great for the ego, you can’t pay your team or your rent with "likes." As a digital marketing...
Beyond the Like: How to Calculate the Real ROI on Your Social Spend
Beyond the Like: How to Calculate the Real ROI on Your Social Spend "We got 500 likes on that post!" In the world of business, that sentence is a trap. While engagement is great for the ego, you can’t pay your team or your rent with "likes." As a digital marketing...
The North Star of Strategy: Why Customer Personas are Non-Negotiable
The North Star of Strategy: Why Customer Personas are Non-Negotiable In the early days of a business, it’s tempting to want to be everything to everyone. You have a great product, so surely anyone with a bank account is a potential customer, right? In reality,...
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